Minerva Media Co.

Sarah Day Owen Wiskirchen
is an independent journalist, consultant, writer, editor and strategist.

Hi there! Thanks for visiting my site. Here’s what I do:

I write, edit, consult and strategize for media organizations and mission-driven nonprofits on a freelance and contract basis.

I can help you…

  • Develop a content strategy, using existing audience analysis and profiles of your intended audiences
  • Develop new audiences
  • Edit and/or strategize your newsletter approach
  • Write or copy edit your newsletter
  • Shape your true, first-person story
  • By writing a story on North Carolina or Triangle culture or food
  • By writing a story about the changing news environment and solutions for sustainability
  • Manage your editorial project
  • Develop the content for your in-person or virtual event, including panel/speaker coaching and prep.

Want to work together? Email minervamediaco@gmail.com and let’s talk!

Previously…

USA TODAY: Most recently I was the senior editor for audience and operations at USA TODAY, working with the national news, politics, investigations and storytelling teams. I led data-driven beat maps for reports, analysis that connected actions to results, and edited three newsletters (on politics, war, and our subscribers-only newsletter)

Raleigh Convergence: Read my retrospective of the hyperlocal news org I founded on the UNC Center for Innovation and Sustainability in Local Media site.

Where you can find me:

There are a few places we can connect!

LinkedIn: Here I talk about journalism, my current work and the Triangle area. You can also find more details about my skills + past experiences.

Send a note to connect if we don’t know each other, or follow for updates.

Threads: Here’s where I talk about ideas with a focus on future of media, solutions to systemic problems and the Raleigh area.

Just Bring Yourself: A weekly magazine-style newsletter for Raleigh + Cary!

Want to talk more? Get in touch:

Email minervamediaco@gmail.com or schedule a chat.